Frontend Engineer

At Simpleview, I built, modernized, and supported frontend experiences across 40+ destination websites on a shared CMS platform. I developed reusable JavaScript and Vue components and extended data-driven listings for events, offers, and search experiences with CRM-backed filters, dynamic facets, sorting, pagination, URL state, mapping, pricing, and third-party integrations. Performance and production quality were a regular part of the work. I improved Lighthouse scores—often from below 50 to 70–80/100—through Cloudinary image optimization, lazy loading, resource prioritization, dependency cleanup, font-loading improvements, and Core Web Vitals fixes. I also tested responsive and accessible behavior with BrowserStack and supported troubleshooting and environment synchronization during production launches. Beyond interface work, I contributed to the systems behind the frontend. I worked with Node.js-based content migration workflows and built a schema-comparison and component-mapping helper that reduced typical mapping work by roughly 40–50%. I also regularly reviewed code and helped newer developers learn implementation patterns, project workflows, and the shared platform.

I built and maintained a custom WordPress alumni platform, translating organizational requirements into structured, user-friendly web experiences. I developed reusable templates, custom post types, and dynamic layouts while independently managing feature updates and ongoing improvements. I initially supported multilingual content translation between English, Arabic, and French, and expanded the role into technical implementation, aligning content architecture across languages to ensure consistency and long-term sustainability.

I collaborated with the creative team to implement responsive layouts and interactive features for a Wix-based website build, translating visual concepts into functional pages. I contributed to layout refinement, visual hierarchy decisions, and content presentation to improve clarity and engagement.